This is the cap of the new Michael Kors fragrance "Very Hollywood", and the exact same typography is also used in the advertising and packaging. I think it's a very effective use of type, as it immediately conjures old Hollywood, the glitz and glamour of vintage starlets. What could be more representative of the U.S. than the legend of Hollwood? The type is reminiscent of those used in old advertisements from the 50s and 60s, back when even cars and bathtubs and toilet paper came in pink.
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