Distressed/Fatigued

This is the logo for the hair styling product line "Bed Head". The typography works perfectly with the concept of the brand, a sort of controlled messiness...just distressed enough to look perfect, like a worn-in pair of jeans. The letter form have an appearance of being generated by a type-writer, with extra ink gathered in the "E" and "A" and feathering about the edges. The color here is black and inky, but the type works just as well on other labels in turquoise, pink, silver, etc.