Historical

This post could also have fallen under the "Industrial" and "Logo" categories of our assignment, but I thought "Historical" was the best fit. This is the logo and description on an old vacuum. It's not quite quite as old as my grandparents' Hoover "Constellation" model, which was actually round and shaped like something between a satellite and a ringed planet, bringing the ideals of the space age right into your living room. I've also seen an older Electrolux logo from the late 50s that used a kicky loose script which emphasized the "Lux" part of the brand's image. I think this image has more to do with the "electro" portion, it just seems clean and "modern" (for the time), especially with the added utilitarian, sans serif "POWER NOZZLE" beneath the logo.